Be a Top Wedding Planner Three Tips to Make You More Attractive to The Brides You're Looking For

A lot of new Wedding planners Dubai say they are in an area of expertise, they've identified the kind of brides they'd like as clients and advertise to them. However, when I review their advertising, I typically do not see any evidence that they are specialized in working with particular brides. Their marketing is very general. They simply offer their services, many of which appear similar to those offered from any bridal planner, and so we collaborate to create a the marketing strategy and a message that will help them attract the brides they'd like to.

 

Here are three suggestions that can help you stand out to brides who are who are in your area:

1.) Create products and services that meet their particular needs

Each niche requires something unique in their wedding planner. For instance brides with established careers and plan their wedding during your "spare" time will have distinct needs from brides who are just finishing their education, or weddings of brides getting married for the second time, and have already had children. Determine the unique wedding planning challenges of your brides, and then develop products and services that meet the needs of those brides.

2) Explain the advantages of working together using their "language" using the preferred method of communication.

If you are aware of the needs and problems of your market discuss with them the advantages of hiring you via the platform they prefer. Your brides may prefer to communicate with them via Facebook or Twitter So, you can talk to them on these platforms. Also, you might have to join their business and social groups as they would rather hire people they are familiar with, or heard about through acquaintances. Find out what is most effective and make use of that channel for marketing.

3) Be sure to keep your marketing focussed and regular

Brides need to know when they look over your marketing the area in which you are an expert and area of expertise. If, for instance, you are a specialist on "day of" coordination for brides who are DIY your marketing communications must convey your knowledge in this field. Your blog, website and blog posts should highlight the advantages of having the "day of" coordinator when a bride is planning the entire wedding on her own. If you provide a complimentary report on your site make an outline of the top things that a bride must accomplish during"the "day of." The final tip is, naturally, to be to ask you to help them with those last-minute information.

The most accomplished wedding planners admit that they struggled until they made the decision to pick the right niche and direct their marketing efforts at particular brides. So , if you've completed your research and selected the area you think will be successful make sure you develop the products and services they require and the messages to convince your clients that you're the professional to assist them in planning their weddings.

 

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